Hello, my name is Robert, and I am
A passionate CRM & Automation Specialist with 20+ years experience in Digital Media, helping businesses streamline their operations and maximize customer engagement through intelligent automation solutions.
About me
I'm a CRM & Automation Specialist with over 15 years of experience in Digital Media. My passion lies in helping businesses streamline their operations, enhance customer relationships, and drive growth through intelligent automation solutions.
I've worked with numerous clients from early startups to well-established companies across various industries. My expertise spans across multiple platforms including HubSpot, Klaviyo, Shopify, ActiveCampaign, and more.
Whether you need help setting up a new CRM, optimizing your existing automation workflows, or developing a comprehensive digital strategy, I'm here to help you achieve your goals.
My skillset
No-code automation using n8n, Zapier and Workato.
CRM setup, migrations & optimisation including Salesforce, HubSpot, Capsule and TwentyCRM.
End-to-end lifecycle marketing strategy covering acquisition, onboarding, retention and re-engagement across email, SMS and push.
15+ years experience developing and optimising Shopify, BigCommerce & WooCommerce stores for maximum conversion.
Data models and strategy including API integrations and Customer Data Platforms (CDPs)
Implementing AI-powered solutions across marketing, sales and operations to drive efficiency and personalisation at scale.
I specialize in building complex automation workflows, leading CRM implementations, and developing strategies that promote user engagement with data. The entire process of going from concept to deployment and gathering user feedback is what drives my work. I've worked with numerous clients from early startups to well-established companies, always seeking opportunities to create impactful digital solutions.
What clients say
Rachel Freeland - Senior Digital Marketing Manager
"Rob is one of the best email marketers that I've come across. Our agency worked with him on a number of CRM and automation platforms, including Klaviyo, Hubspot, Freshworks and Zapier. No matter the project, he had all the answers and approached every challenge with intelligence, logic, and creativity. I definitely recommend Rob for everything email automation and email marketing!"
R. Kriletic - Marketing Manager
"Rob has been amazing to work with. Always patient to listen to want we need and goes above and beyond to give great insight to opportunities we could develop. Grateful to have worked with him and look forward to doing so again in the future."
Madeleine Mitchell - Founder
"e lean on Robert constantly for his knowledge and expertise in digital marketing and ecommerce but more specifically for his knowledge and experience with Klaviyo and Shopify. Robert introduced our business to Klaviyo and made the integration between our Shopfiy website and Klaviyo seamless whilst also enabling our proficiency with Klaviyo through education and support. Robert is an expert and professional, but more importantly he is a wonderful communicator, patient and really great to work with."
Henry Wallace - General Manager
"I had the pleasure of connecting with Rob to work on some tricky integration work between various platforms - namely Zapier, Meet Alfred, Airtable and Active Campaign. He was amazing, very quick to respond - flagged where the in-efficiencies in the system were, gave a really sound explanations of why it was a problem and the solution needed to solve it. The result was a far more efficient & communicative workflow between our platforms than the previous iteration."
Latest Writing
“"I believe if we act decisively and carefully, the risks can be overcome — I would even say our odds are good. And there's a hugely better world on the other side of it. But we need to understand that this is a serious civilizational challenge."”
May 10, 2026
May 1, 2026
April 4, 2026
Get in touch
If you would like to discuss a project or just say hi, I'm always down to chat. Let's create something awesome together!